Guest Post|Get real Twitter followers: The New Conventional Wisdom

Part of the fake follower equation — and one often ignored — is the role of the marketer. Many companies come to marketing companies to simply “build as many followers as possible,” and that leads to a problematic situation for those who have made their careers on growing and building follower bases on social media networks. If you could get your job done for $50, and receive a payment that’s an order of magnitude higher, what’s stopping marketers from doing that same thing?

It turns out, a lot: out of dozens of marketers, not a single one advocated for buying Twitter followers or fans for any platform.

“It’s a bad practice, ” says Jason Weaver, CEO of social CRM company Shoutlet. “It reminds me of the early days of email when you would just spam the heck out of people and just hope that they buy your product.”

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