Social Proof: The Psychology Behind Buying Twitter Followers By Matthew Y

One of the earliest influences on early development is what we all call peer pressure. Most people can ignore peer pressure from one person, just like most people can ignore a Twitter account with just a few followers.

When peer pressure reaches group levels, say 20 people all around you and pressuring you, it tends to catch your attention. This is the same for a Twitter account with a large following — if you have 100s of Twitter followers, you’re more likely to be listened to.

You can think of social proof in an online context as a form of group peer pressure that has a positive effect. For every new Twitter follower that you have, every retweet that you receive, every favorite on your account, your trust level on Twitter goes up.

To illustrate why people are buying Twitter followers, look at two different Twitter accounts. One is three months old and has ten followers, mostly the close friends of the account holder. Another is also three months old, but has thousands of followers.

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